Video Marketplace SaaS with Streaming and Community Features
Case Study

November 25, 2025

Video Marketplace SaaS with Streaming and Community Features

Business Context

A content creator network needed a platform where creators could publish video content and monetize it through subscriptions and individual purchases. The platform required video streaming capabilities, community discussion features, and payment processing for creators.

The client had a defined vision for the user experience but required technical architecture and implementation guidance. Multiple stakeholders contributed feature requirements, which meant managing competing priorities throughout the project.

Problems

  • Complex integration requirements. The platform required coordinating video processing, community discussions, payment processing, and authentication into a unified experience.

  • Multi-stakeholder environment. Various stakeholders had different priorities for features and timelines. Requests evolved throughout the project, requiring a structured approach to manage scope.

  • Team coordination. The engagement involved multiple developers who needed clear work distribution and architecture guidance to work efficiently.

Solution

Establishing the Process

I structured the engagement into 2-week sprints with defined deliverables at each milestone. This approach provided:

  • Clear expectations for what would be delivered and when
  • Regular checkpoints to reprioritize based on stakeholder feedback
  • Visibility into progress for the client's internal team

Each sprint ended with a review of completed work and planning for the next iteration.

Architecture for Team Distribution

I designed the architecture to support parallel work across the development team. The goal was to minimize dependencies between developers while maintaining integration points.

The key decisions:

  • Event-driven coordination between services allowed independent development
  • Clear API contracts defined before implementation ran in parallel
  • Integration testing at sprint boundaries caught issues early

This architecture enabled efficient bench utilization - developers could work on their components without blocking each other.

Managing Stakeholder Requirements

Multiple stakeholders contributed feature requests throughout the project. I established a process to handle this:

  • All requests went through a weekly prioritization discussion
  • Each request was estimated before being added to the roadmap
  • Trade-offs were made explicit when new requests affected timeline

This provided visibility into the cost of scope changes and helped stakeholders make informed decisions.

Video Streaming Integration

I integrated cloud video services for both on-demand and live content. The implementation used event-driven processing to handle video uploads and transcoding asynchronously.

Key considerations:

  • Creators could upload content through the platform
  • Videos were processed and made available for purchase
  • Live streaming capabilities were added for real-time events

Community Features

I integrated an established forum platform for community discussions. This provided mature functionality without building discussion features from scratch, but required custom authentication to integrate with the platform's user system.

Creator Payments

I integrated a payment platform that handled creator onboarding and revenue splitting. This allowed creators to receive payouts directly while the platform managed transaction processing.

Technical Approach

Stack

  • React Native: Component-based UI enabled rapid iteration as requirements evolved, compatible with launching a native mobile application in the near future.
  • Headless CMS: Provided content management flexibility.
  • AWS Cloud video services: Managed transcoding and streaming infrastructure.
  • Open-Source Forum platform: Reduced development time for discussion features.
  • Stripe Connect: Handled creator onboarding and revenue splitting.
  • AWS EKS (Kubernetes): Provided deployment consistency and scaling.
  • Terraform: Enabled reproducible deployments across environments.

Results

  • Deployed platform over 12-month engagement with video streaming, community features, and creator payments.

  • Coordinated 2 developers using architecture and sprint structure for efficient parallel work.

  • Integrated multiple third-party services into event-driven architecture with clear integration boundaries.

Conclusion

This project required managing both technical integration and team coordination across a 12-month engagement. The sprint structure and event-driven architecture provided frameworks for handling evolving requirements and parallel development.

Key process elements:

  • 2-week sprints with defined deliverables
  • Architecture designed for parallel development
  • Weekly prioritization for stakeholder requests

For platforms requiring multiple third-party integrations, this demonstrates the value of structured processes for managing scope and team coordination.